For those of you who don’t know, Dan Brown has a new book out. It’s called Inferno, and I really don’t know much about it. What I do know, however, is that it’s being marketed by an extremely cool app featuring augmented reality, designed by the guys who ran our App Slam. And you should really check it out.
Step 1: Know that Dan Brown asked his app developers to come up with something that would make the user feel like they were literally, and I quote, “descending into Hell.”
Step 2: Download this app.
Step 3: Scan the image of the cover of Inferno.
Step 4: Enjoy your descent into Hell.